What is Digital Marketing Strategy
With the rise of online retail and marketing channels come new opportunities to connect with customers, reach more audiences, and build lasting trust. A robust digital marketing strategy makes these possible. But what exactly is it?
A digital marketing strategy is a roadmap: it’s a series of tools and campaigns for generating leads, and driving conversions and sales across owned, paid, and earned media channels. With the right digital marketing agency, you can build a successful brand driven by a comprehensive strategy that responds to the latest trends, industry standards, and consumer preferences.
Digital marketing strategies are built with a combination of organic search engine marketing, paid ads, social media management, content marketing, and more campaign tools. At the heart of these campaigns is the goal to achieve revenue goals, promote customer retention, and build brand awareness and loyalty. Combined, a robust digital marketing strategy is the key to a strong pipeline of qualified leads, repeat purchases, and happy, loyal customers from view to click and conversion.
Understanding Your Business
Having collaborated with hundreds of businesses, we recognize that each one possesses its own distinct qualities. Our first task with any new partnership is to immerse ourselves fully in your organization. This involves gaining a comprehensive understanding of your business, including your revenue model, industry, customer demographics, growth goals, challenges, and internal sales processes.
Some clients focus on new customer acquisition, while others aim to optimize cross-selling or upselling strategies, or a combination of both. With a clear grasp of your goals, we then focus on establishing the cornerstone of your digital presence: your website.
The role of your website
Your website is the driving force behind all your marketing—be it online or offline! To make a mark on Google’s ranking algorithm, it needs a fantastic site architecture and engaging content. A high-performing website offers an incredible user experience on desktop, mobile, and tablet. Each product or service should shine on its own unique page, backed by social proof. Plus, we’ll add images and videos that truly resonate with your audience and sprinkle in plenty of calls to action.
Once your site is rocking, we’ll craft a killer digital marketing strategy to attract potential customers and keep them coming back for more!
Attract potential clients
We excel in performance marketing: delivering more leads and sales. Our approach drives potential clients to your site through powerful inbound marketing strategies like SEO, Google Ads, social media, and reputation management.
We create bespoke solutions for your organization, ensuring they are 100% measurable. Our strategies are informed by our vast experience with hundreds of businesses focused on increasing their revenue.
Sell & Tweak
After generating leads, our focus shifts to maximizing lead conversion rates. We concentrate on lead response times, automated follow-ups, and effective sales collateral. Our objective is to deliver an unparalleled buying experience for your customers.
