Search Engine Optimization (SEO) plays a vital role in digital marketing, focusing on driving targeted and relevant traffic from Google’s search results page. To achieve a top position on Google, your website must be recognized as one of the best for a given search query.
A quick search and a few clicks can lead Sydney customers to your business. With over 70% of global search traffic occurring on Google and 67.6% of clicks going to the first five organic results, is your business securing one of these top spots?
Achieving a first-page ranking on Google is possible with a well-executed SEO strategy. When done correctly, SEO campaigns help you rise to the top of search results, placing your business in front of potential customers and well above the second page, which only captures 0.78% of clicks. In a competitive market like Sydney, partnering with the right SEO agency is essential to target the keywords that convert searches into sales.
Our SEO Process
SEO practices can be tricky and unclear when you’re working with the wrong provider. We prioritize full transparency with our clients and have shared our entire SEO process for anyone interested.
Discovery Consultation
Upon receiving your request for our SEO services, we’ll set up an initial consultation to dive into your business—its background, current standing, and future aspirations. We’ll clarify your ideal outcomes and develop custom proposals to reach those goals.
Initial SEO Audit
After discussing your business’s overall state and your key milestones, we will conduct a comprehensive SEO audit of your digital presence. This will involve a detailed analysis of any technical issues affecting your website and an investigation into your organic search traffic. We will also determine the optimal strategies to enhance your online offerings and close the content gap with your competitors.
SEO Action Plan
Based on the findings from our SEO audit, our seasoned SEO consultants will design a bespoke strategy to meet your business goals. As your SEO agency in Sydney, we integrate advanced SEO techniques with high-quality original content and white hat backlinking to make sure Google prioritizes your site for your target audience.
Reporting
SEO is a marathon, not a sprint, and it usually takes three to six months to fully realize its benefits. During this period, your dedicated account manager will prepare end-of-month reports that break down all the progress made, pinpoint any areas that need attention, and provide thoughtful recommendations for the next steps to keep driving sales.
Why SEO is important
SEO services are essential to your digital marketing strategy, as they help attract potential customers to your website without the need for costly advertising platforms. This aspect is crucial for making your site visible to people actively searching for your products and services.
When implemented correctly, your website can rank highly for various keywords and phrases, drawing in visitors at a fraction of the cost compared to paid ads. The benefits of increased organic traffic should be weighed against the expenses that would have been incurred through paid advertising.
To achieve this, you need high-quality content and effective link building, which are key factors that Google uses to rank search results. It’s about communicating in your customers’ language and ensuring your site appears as the most relevant search result.
Our clients often experience sustained increases in organic traffic and leads for years while maintaining consistent SEO costs each month. Additionally, a significant portion of leads and sales comes from organic placements on the first page of Google. SEO is vital because it typically offers the best return on investment, especially in the long term.
