In today’s marketing world, a strong social media presence is essential. Whether it’s tuning in to Twitter feeds, hopping on Instagram hashtags, or creating viral TikToks, the most successful brands are always ready to tell their story and connect with customers.
With 4.55 billion people on social media and 2 billion on Facebook’s family of apps alone, staying updated with trends is second nature.
A well-crafted social media strategy goes beyond just brand awareness. With over 90% of users following brand accounts, it’s also about social listening, staying ahead of trends, ensuring positive customer experiences, and building lasting customer trust.
Choosing a social media agency in Sydney can be overwhelming with so many options. You need a partner you can rely on. From storytelling to growing your follower base, social media marketing opens up endless possibilities for customer engagement and revenue growth.
MHT Projects offers top-notch social media management and monitoring services. Our experts will strategically handle your brand’s social media presence, ensuring it shines.
Unlocking the Benefits of Social Media Marketing
Leveraging social media for marketing means showcasing your products, offering stellar customer support, tapping into trends, and customizing content for different audience segments.
Whether customers are in the discovery phase or are loyal repeat buyers, effective social media management boosts your brand visibility and tells your unique story to a broader audience. This long-term strategy enhances customer engagement and serves as your central hub for sales and interactions. Social media seamlessly combines your marketing efforts into one dynamic platform.
Content publishing
Got some great content to share? Post your blog or how-to guide on social media to reach a broader audience and drive traffic to your website. Content distribution increases views and engagement, bringing your valuable content to new audiences.
Customer Services
Nowadays, it’s typical for customers to reach out to brands via tweets or messages with their inquiries and issues. Being active on social media enables you to respond promptly, ensuring positive experiences and building customer loyalty. Moreover, social media provides opportunities to actively engage with customers through interactive features like story replies, polls, and promo codes, keeping you attuned to their interests.
Social Listening
What’s the latest buzz? Jump on trends, and see what’s happening in your industry and how customers are reacting. Effective social listening allows you to tailor content in line with trends, and keep your brand relevant amidst current events in a competitive market.
What is Social Media Marketing
Social media marketing extends beyond merely sharing the latest news or updates regarding your company and its offerings. It is an intricate discipline, wherein one artfully combines brand storytelling, customer engagement, compelling visuals, current trends, and strategically placed advertisements to emerge prominently within the ever-evolving social media landscape.
At its core, it aims to underscore the distinctiveness of your business’ highlighting what unique value it provides to customers that others cannot. Furthermore, it necessitates staying attuned to the latest trends, addressing customer inquiries and concerns, and engaging with new audiences.
Given that each platform competes for users’ attention through its unique features, it is imperative to create content that is specifically tailored to resonate with the distinct audience of each platform. When executed effectively, social media marketing not only facilitates product discovery and customer interaction but also fosters enduring trust and consistent revenue generation.
Why is Social Media Marketing Important?
Social media is a versatile tool that spans various functions, such as product announcements, customer engagement, customer service, review generation, e-commerce transactions, retargeting, and general research. However, perhaps the most significant aspect is the unprecedented combination of production and distribution it offers in the history of marketing.
In traditional offline media, be it TV, radio, billboards, transit, or prints you must first produce the creative content, and then pay separately for its distribution. Social media, however, seamlessly integrates the creative production process with the potential for mass global distribution to finely targeted communities.
Thinking about revamping your digital presence? Here are compelling reasons why effective social media marketing is essential to stand out in Toronto’s highly competitive market:
- 90% of Instagram users follow a business, with 83% discovering new products and services on the platform, and 87% making a purchase.
- 98% of digital marketers consider Instagram the best platform for influencer marketing, and 58% plan to use Instagram Reels in 2022.
- Videos receive 21.2% more interactions than images and 18.6% more than carousels, making them the best content for boosting engagement.
- As the second-largest search engine globally, YouTube is also the second most popular platform for sharing video content outside of typical social media apps.
What should you expect from a social media team managing your communities and channels? A thoughtful, data-driven strategy is essential. This is where MHT Projects excels.
MHT Projects stands as the premier social media marketing agency in Sydney, boasting decades of experience in planning and executing strategies across diverse industries. To create engaging social channels, it is vital to build a strong foundation for success.
How Much does Social Media Marketing Cost?
Social media is free, but it takes the right strategy and an experienced team of digital marketing experts and creatives to share the best types of content, leverage each platform’s unique features, and build customer loyalty.
In Sydney’s highly competitive market, it takes a combination of organic social media marketing and paid ads to succeed and edge out the competition. For a fee, you can trust reputable social media agencies who are Facebook Marketing Partners and TikTok Partners to deliver the best of brand storytelling, audience targeting, and customer engagement. See where every dollar goes and the difference that an expert social media agency like MHT Projects makes:
- Dedicated account manager
- Detailed social media audit of your current profiles and brand reputation analysis
- In-depth competitor analysis
- Customer mapping and audience targeting
- Brand account setup and management, including cover and profile photo design
- Content strategy, creation, and optimization, including custom images and videos
- Community management and social listening
- Ad campaign development and management
- Monthly reporting and consultations.
